There is a lot of traffic and information being moved on Twitter. Once you begin to get a handle on things, zooming in on areas of interest becomes a little easier. Many businesses and organizations have created Twitter accounts and use them for promotional purposes. The possibilities seem tremendous. I punch in a topic and up pops related chatter. Savvy promoters seek to structure and place their material well so queries related to their field will show up on the screen of many readers.
Blogger Chris Brogan has written some interesting material on this subject. There is room for argument regarding the value of Twitter as a promotional tool, but in my opinion it is undeniable, that if you figure a way to get your message in front of lots of folks, in an unobtrusive way, it is a good thing.
Mr. Brogan has quite a few tip to offer at ChrisBrogan.com. The following 10 Ideas about what to post are reprinted from his site.
Ideas About WHAT to Tweet
- Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
- Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
- When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
- Ask questions. Twitter is GREAT for getting opinions.
- Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
- Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
- When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
- Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
- Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
- Or, if you do, try to balance it out by promoting the heck out of others, too.
Check out the other 40 suggestions offered on the ChrisBrogan.com web site by clicking on the link posted above.
